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American Falls illuminated at night, Niagara Falls, New York, 1937

Subject
Rivers & Streams
Card type
Linen
Date
c. 1937 (Linen)
Front of American Falls illuminated at night, Niagara Falls, New York, 1937, c. 1937 linen postcard
Front
Back of American Falls illuminated at night, Niagara Falls, New York, 1937, c. 1937 linen postcard
Back

About this postcard

Night view of the American Falls at Niagara Falls, New York, lit by colored floodlights. Bands of pink, green, and yellow light play across the falling water and mist, with the dark rock face silhouetted at right. The printed caption describes a kaleidoscopic display of multicolored light on the turbulent spray, kept going for four hours each evening. It credits a "Billion Candle-power Battery of Lights" powered by the falls themselves, a detail that points to the early hydroelectric development at Niagara and the long-running practice of illuminating the cataract after dark.

Postcard Details

Message · English, in pen

Everything is swell Better hurry & get married Love Sarah & Irwin

PublisherOtto Ulbrich Co.
113 AMERICAN FALLS, ILLUMINATED, NIAGARA FALLS, N. Y. 4A-H1112 --- POST CARD THIS SPACE FOR ADDRESS ONLY The nocturnal beauty of Niagara is greatly enhanced by the Kaleidoscopic playing of multi-colored lights upon the turbulent spray of the Falls for four hours each evening. The power from the Falls themselves is used in the Billion Candle power Battery of Lights, so that Niagara with the help of Man illuminates itself into a gorgeous splendor. OTTO ULBRICH CO., BUFFALO, N.Y. C.T. ART COLORTONE QUALITY
PostmarkedNiagara Falls, NY, June 28, 1937, 20:00
Stamp
Addressed to
Miss Freda Nicholas

12 Sheldon St Norwich, NY

Postcard record

Postmarked, Niagara Falls, NY
PublisherOtto Ulbrich Co.
Series113 4A-H1112
ConditionGood
Place addressedMiss Freda Nicholas, 12 Sheldon St, Norwich, NY
Place depictedAmerican Falls, Niagara Falls, NY
PublisherOtto Ulbrich Co., Buffalo, NY
Stamp1c Benjamin Franklin, green, issued 1930, perforated on all sides
Stamp1c Benjamin Franklin, green, perforated on all sides
NotesLinen-textured stock with visible ribbing; white border; production code 4A-H1112 printed at the edge; light edge wear and a small stain at the right margin. Postmark: NIAGARA FALLS N.Y. JUN 28 8 PM 1937 (with "2" in the killer). Divided-back "POST CARD" with "THIS SPACE FOR ADDRESS ONLY"; 1¢ green Franklin stamp; C.T. Art Colortone linen-textured stock; white border on front; light edge wear and slight toning.

Cite this card

American Falls illuminated at night, Niagara Falls, New York, 1937, postcard, c. 1937. PostalPast Collection. https://postalpast.com/postcard/american-falls-illuminated-at-night-niagara-falls-new-york-1. Accessed November 2, 2026.