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American Falls illuminated at night, Niagara Falls, NY, 1937

Subject
Rivers & Streams
Card type
Linen
Date
c. 1937 (Linen)
Front of American Falls illuminated at night, Niagara Falls, NY, 1937, Miss Freda Nicholas, NY, USA, c. 1937 linen postcard
Front
Back of American Falls illuminated at night, Niagara Falls, NY, 1937, Miss Freda Nicholas, NY, USA, c. 1937 linen postcard
Back

About this postcard

Night view of the American Falls at Niagara Falls, lit by multicolored floodlights that tint the falling water and the mist rising from the gorge, with a starry sky above. The illumination was a four-hour evening display powered by the falls themselves through a "Billion Candle-power Battery of Lights." The American Falls is one of the three waterfalls that make up Niagara Falls, dropping roughly 180 feet on the New York side of the international border. By the 1930s the illuminated falls were a well-established evening attraction for tourists.

Postcard Details

Message · English, in pen

Everything is swell Better hurry & get married Love Sarah & Irvin

PublisherOtto Ulbrich Co.
113 AMERICAN FALLS, ILLUMINATED, NIAGARA FALLS, N. Y. The nocturnal beauty of Niagara is greatly en- hanced by the Kaleidoscopic playing of multi- colored lights upon the turbulent spray of the Falls for four hours each evening. The power from the Falls themselves is used in the Billion Candle- power Battery of Lights, so that Niagara with the help of Man illuminates itself into a gorgeous splendor.
PostmarkedNiagara Falls, NY, June 28, 1937, 20:00
Stamp
Addressed to
Miss Freda Nicholas

15 Sheldon St Norwich, NY

Postcard record

Postmarked, Niagara Falls, NY
PublisherOtto Ulbrich Co.
Series113 4A-H1112
ConditionVery good
Place addressedMiss Freda Nicholas, 15 Sheldon St, Norwich, NY
PublisherOtto Ulbrich Co., Buffalo, NY
Stamp1c Benjamin Franklin, green, issued 1930, perforated on all sides
Stamp1c Benjamin Franklin, green, perforated on all sides
NotesLinen-textured stock with white border; Curt Teich production code 4A-H1112 printed at lower right; small stain on lower left border. Postmark: NIAGARA FALLS N.Y. JUN 28 8 PM 1937 — linen-texture divided-back card with white border, 1¢ green Franklin stamp, light edge wear and a small stain at lower left.

Cite this card

American Falls illuminated at night, Niagara Falls, NY, 1937, postcard, c. 1937. PostalPast Collection. https://postalpast.com/postcard/american-falls-illuminated-at-night-niagara-falls-ny-1937. Accessed November 2, 2026.