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Black bear and burro naming contest, Milwaukee, WI, 1923

Card type
Real photo

About this postcard

A black bear and a light-colored burro stand facing one another in a wooded clearing, flanked by a large white "A" on the left and a "?" on the right, with the overprint "$50,000 FOR A NAME TO THIS PICTURE / Paul Bunyon Incorporated." The card is a promotional naming contest piece issued by the L.L. Cook Co. of Milwaukee in 1923, trading on the Paul Bunyan tall-tale tradition (spelled "Bunyon" here) with its pairing of a bear and a burro. The white lettering was printed into the photographic image, a common real-photo novelty format of the 1920s.

Postcard Details

Message

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PostmarkedJanuary 1, 1939, 00:00
Addressed to
THE L. L. COOK CO.

MILWAUKEE

FromTHE L. L. COOK CO., MILWAUKEE

Postcard record

Postmarked
PublisherThe L. L. Cook Co.
ConditionGood
Place addressedTHE L. L. COOK CO., MILWAUKEE
Place mentionedMilwaukee, WI
Place sent fromTHE L. L. COOK CO., MILWAUKEE
NotesBlack-and-white real photo with white lettering printed in the negative; no white border; light edge wear and discoloration along the right edge. Small dealer mark "17x" in the lower right of the image, below the question mark. No postmark, stamp, or handwriting; back is entirely blank. Divided-back "POST CARD" stock with CORRESPONDENCE and ADDRESS headings and EKC stamp box; light foxing/staining and slight edge wear.

Cite this card

Black bear and burro naming contest, Milwaukee, WI, 1923, postcard, c. 1930. PostalPast Collection. https://postalpast.com/postcard/black-bear-and-burro-naming-contest-milwaukee-wi-1923. Accessed November 2, 2026.