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Broadway south from Sixth Street at night, Los Angeles, CA, 1952

Subjects
AutomobilesCommercial BuildingsStores & ShopsStreet ScenesTheaters & Opera Houses
Card type
Linen
Date
c. 1952 (Chrome)
Front of Broadway south from Sixth Street at night, Los Angeles, CA, 1952, Jeanne Born, WI, USA, c. 1952 linen postcard
Front
Back of Broadway south from Sixth Street at night, Los Angeles, CA, 1952, Jeanne Born, WI, USA, c. 1952 linen postcard
Back

About this postcard

The view looks south down Broadway from Sixth Street in downtown Los Angeles at night. Neon signs for Hollenbeck, Woolworth, Loew's, Swallen, and other businesses line the street, with automobiles in the foreground. By the 1950s Broadway was still the city's main commercial and entertainment corridor, dense with movie palaces, department stores, shops, and cafes. The printed caption calls the street "aglow with brilliant lights" and notes the shops, theatres, and cafes that drew visitors to the Southland. The card was mailed from Pasadena the next day, after the sender had spent New Year's Day waiting along the parade route.

Postcard Details

Message · English, in pen

Pasadena, Calif. Jan 1, 1952 Dear Jeanne, It is now [illegible] We've been strolling up and down the street along the parade side since 6:35 P.M. We're on the shady side of the street it's quite cold. The parade is supposed to come by here at 10 o'clock We're in the 2nd row so can see pretty good. Love—Pat

PublisherWestern Publishing & Novelty Co.
LA-46—Broadway South from Sixth Street, Los Angeles, California Broadway at night, in downtown Los Angeles, is aglow with brilliant lights. The many attractive shops, theatres and cafes afford great interest to visitors of the Southland.
PostmarkedPasadena, CA, January 2, 1952, 15:30
StampStamp
Addressed to
Jeanne Born

325 - 2nd Chippewa Falls, WI

Postcard record

Postmarked, Pasadena, CA
PublisherWestern Publishing & Novelty Co.
Series7B-H1292
ConditionVery good
Place addressedJeanne Born, 325 - 2nd, Chippewa Falls, WI
Place mentionedLos Angeles, CA
Stamp1c George Washington, green, issued 1938, perforated on all sides
Stamp1c George Washington, green, perforated on all sides
NotesLinen texture; cream border; printed production number 7B-H1292 at lower right. Postmark: PASADENA CALIF. JAN 2 3:30 PM 1952. Divided-back linen card with cream border; green-ink message; light edge wear.

Cite this card

Broadway south from Sixth Street at night, Los Angeles, CA, 1952, postcard, c. 1952. PostalPast Collection. https://postalpast.com/postcard/broadway-south-from-sixth-street-at-night-los-angeles-ca-195. Accessed November 2, 2026.