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Broadway south from Sixth Street at night, Los Angeles, California, circa 1940s

Subjects
AutomobilesStreet ScenesTheaters & Opera Houses
Card type
Linen
Date
c. 1930 (White Border)
Front of Broadway south from Sixth Street at night, Los Angeles, California, circa 1940s, Joanne Born, WI, USA, c. 1930 linen postcard
Front
Back of Broadway south from Sixth Street at night, Los Angeles, California, circa 1940s, Joanne Born, WI, USA, c. 1930 linen postcard
Back

About this postcard

The card shows Broadway looking south from Sixth Street in downtown Los Angeles at night, with neon signs for Hollenbeck, Woolworth, Loew's, Swallen, and other businesses lining the street and 1940s automobiles in the foreground. By the 1940s Broadway was Los Angeles's principal commercial and entertainment thoroughfare, dense with movie palaces, department stores, and brightly lit shopfronts. This linen-era view captures that retail corridor at its mid-century peak.

Postcard Details

Message · English, in pen

Pasadena Calif. Jan 1, 1952 Dear Jeanne It is now [illegible] We have been standing on the street along the line of parade since 6:30 P.M. We're on the shady side of the street it's quite cold. The parade is supposed to start at 10 o'clock We're in the 2nd row so can see pretty good. Love - Pat

PublisherWestern Publishing & Novelty Co.
LA-46—Broadway South from Sixth Street, Los Angeles, California 7B-H1292 --- Broadway at night, in downtown Los Angeles, is aglow with brilliant lights. The many attractive shops, theatres and cafes afford great interest to visitors in the Southland. WESTERN PUBLISHING & NOVELTY CO., LOS ANGELES, CALIF. "C.T. ART-COLORTONE" REG. U.S. PAT. OFF. POST CARD
PostmarkedPasadena, CA, January 2, 1952, 15:30
StampStamp
Addressed to
Joanne Born

325-2nd Ave, Chippewa Falls, WI

Postcard record

Postmarked, Pasadena, CA
PublisherWestern Publishing & Novelty Co.
SeriesLA-46
ConditionVery good
Place addressedJoanne Born, 325-2nd Ave, Chippewa Falls, WI
Place mentionedLos Angeles, CA
Stamp1c George Washington, green, perforated on all sides
NotesLinen texture; cream border; printed production number 7B-H1292 at lower right. Postmark: PASADENA CALIF. JAN 2 3:30 PM 1952. Divided-back linen card with cream border; green-ink message; light edge wear.

Cite this card

Broadway south from Sixth Street at night, Los Angeles, California, circa 1940s, postcard, c. 1930. PostalPast Collection. https://postalpast.com/postcard/broadway-south-from-sixth-street-at-night-los-angeles-califo. Accessed October 24, 2026.