The card is a red-line outline map of the United States with a black arrow pointing to a circled dot at Broken Bow, Nebraska, under the printed caption 'THE ONLY TOWN ON THE MAP.' It is a promotional novelty: the map names no other place, so the town appears as the nation's sole settlement. Broken Bow, the seat of Custer County in central Nebraska, grew in the 1880s as a railroad and agricultural trade center. The boast fits an era when Plains towns used exaggerated advertising to draw settlers and business.
Postcard Details
Message · English, in pen
Why dont you
write
N.Y.
Translation
They don't [illegible]
write [illegible] Christmas
Red rule border; paper toned with foxing and edge wear; no publisher imprint visible.
Postmark: BROKEN BOW, NEBR. 1909 (day and month obscured by the stamp/cancel). Divided-back card with ornate "Post Card" heading and "THIS SPACE FOR ADDRESS ONLY"; 1¢ green adhesive stamp; tan/orange stock, light corner and edge wear.
Cite this card
Broken Bow, NE 'Only Town on the Map' novelty map, 1909, postcard, c. 1909. PostalPast Collection. https://postalpast.com/postcard/broken-bow-ne-only-town-on-the-map-novelty-map-1909. Accessed November 2, 2026.