A close view of a coconut palm, its trunk and fronds framing dense clusters of ripening coconuts in shades of orange-brown and green. The card's own caption identifies the scene as "A Coconut Tree in Florida," the sort of tropical subject that became a staple of Florida souvenir cards once the state's tourist trade boomed in the early 20th century. Coconut palms are not native to Florida but were long planted along its coasts and promoted as emblems of the subtropical landscape.