First Choice Among Graduates, Waltham Watches, circa 1945

Subjects: Advertising Watch & Clock Making
Card type: Lithograph
Date: c. 1945 (Linen)

Back of First Choice Among Graduates, Waltham Watches, circa 1945, c. 1945 lithograph postcard — Back

About this postcard

A Waltham watch advertisement aimed at graduates shows a smiling young man and woman in mortarboard caps above three gold Waltham wristwatches and two rings. The headline calls Waltham "First Choice Among Graduates" and says the company has been America's traditional graduation watch for nearly 100 years. The card lists the "Barker" at $55, the "Aleda" at $71.50, and the "Nora" at $47.50, all 17-jewel models with prices including federal tax. An arched vignette at upper left frames a castle-like stone tower, and the lower panel directs customers to Texas Jewelry Co. at 721 W. Commerce Street for fine jewelry and diamonds for graduation gifts. Waltham, founded in 1850, was one of the country's leading watchmakers, and the federal-tax note reflects the excise tax on jewelry that began in the 1940s.

Postcard Details

Message

No message detected

PublisherTEXAS JEWELRY CO.

First Choice Among Graduates A FINE WALTHAM For nearly 100 years WALTHAM has been America's traditional Graduation Watch "BARKER" 10 Kt. gold filled; 17 Jewels $55.00 "ALEDA" 14 Kt. yellow gold; 17 Jewels $71.50 "NORA" 10 Kt. gold filled; 17 Jewels $47.50 All prices include Fed. Tax See our FINE JEWELRY AND DIAMONDS WALTHAM FIRST AMERICAN WATCH FOR ALL GRADUATION GIFTS...COME TO... TEXAS JEWELRY CO. 721 W. Commerce Street La Joyeria Mexicana De Mayor Prestigio --- UNITED STATES POSTAL CARD ONE CENT JEFFERSON THIS SIDE OF CARD IS FOR ADDRESS

Addressed to

No address detected

Postcard record

Publisher	TEXAS JEWELRY CO.
Condition	Very good
Stamp	1c Thomas Jefferson, green, perforated on all sides
Notes	Advertising/trade card; visible halftone dot screen; no white border; light edge and corner wear. Postmark: none — no cancellation or postmark present. Unused undivided-back postal card printed "THIS SIDE OF CARD IS FOR ADDRESS" with a 1-cent green Jefferson indicium; no handwriting, no address, no message. Light soiling and toning; small crease lower left.

Cite this card

First Choice Among Graduates, Waltham Watches, circa 1945, postcard, c. 1945. PostalPast Collection. https://postalpast.com/postcard/first-choice-among-graduates-waltham-watches-circa-1945. Accessed November 2, 2026.