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Herald Square shopping district, New York, NY, circa 1940

Subjects
Squares & PlazasStores & ShopsStreet Scenes
Card type
Linen
Date
c. 1940 (Linen)
Front of Herald Square shopping district, New York, NY, circa 1940, c. 1940 linen postcard
Front
Back of Herald Square shopping district, New York, NY, circa 1940, c. 1940 linen postcard
Back

About this postcard

View of Herald Square at Broadway, Sixth Avenue, and 34th Street, with the R. H. Macy & Co. department store on the left and the Minerva and Bell Ringers monument in the center. Shoppers, cars, and buses fill the intersection, surrounded by tall office and store buildings. Herald Square was the heart of the city's shopping district, named for the New York Herald and ringed by some of the largest department stores in the world. The Sixth Avenue elevated was torn down in 1939, and the Minerva statue was returned to the square afterward.

Postcard Details

Message

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PublisherManhattan Post Card Publishing Co., Inc.
228:—HERALD SQUARE, HEART OF SHOPPING DISTRICT, NEW YORK Herald Square at the junction of Broad- way, 6th Ave. & 34th Street. This is a very noisy and busy square filled with shoppers going to and from the largest department stores in the world that are located around here. In the center, is the famous statue of Minerva and the Bell Ringers, restored to the Square upon the demolition of the 6th Ave. elevated.
Addressed to

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Postcard record

PublisherManhattan Post Card Publishing Co., Inc.
Series47799
ConditionVery good
Place depictedHerald Square, New York, NY
Place mentionedHerald Square, New York, NY
NotesWhite border; linen texture; printed number 47799 at lower right. No postmark or stamp. Divided-back linen-era card printed 'MADE IN USA'; Manhattan Post Card Publishing Co., Inc. imprint. Dealer pencil mark '— 9 Ell' on the writing side; no message or address written.

Cite this card

Herald Square shopping district, New York, NY, circa 1940, postcard, c. 1940. PostalPast Collection. https://postalpast.com/postcard/herald-square-shopping-district-new-york-ny-circa-1940. Accessed November 2, 2026.