Large letter 'Las Cruces', NM, circa 1937

Subjects: General Greetings Large Letter Town & City Views
Card type: Linen
Date: c. 1937 (Linen)

Back of Large letter 'Las Cruces', NM, circa 1937, c. 1937 linen postcard — Back

About this postcard

The word LAS CRUCES fills the card in large block letters, each letter filled with views of the Mesilla Valley: mountains, yucca, a downtown street with cars, brick commercial buildings, and a church. A yellow and red banner reads "Greetings from New Mexico." The printed caption calls Las Cruces "a beautiful city in the fertile Mesilla Valley" and notes its long settlement from Spanish colonial times, its cotton and agricultural base, and the State Agricultural College, now New Mexico State University. The card also repeats the local claim that Cabeza de Vaca and his companions likely passed near here in 1536.

Postcard Details

Message

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PublisherCurt Teich & Co.

Greetings FROM LAS CRUCES NEW MEXICO --- Greetings from Las Cruces, New Mexico, a beautiful city in the fertile Mesilla Valley. Cabeza de Vaca and his three companions probably passed near here in 1536 as they walked from coast to coast—the first whites to tread New Mexican soil. Settled by the Spanish colonists, it has been continually occupied since, being especially adapted to cotton growing and agriculture. The State Agricultural College is located here.

Addressed to

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Postcard record

Publisher	Curt Teich & Co.
Series	G-5 7A-H1166
Condition	Excellent
Place depicted	Las Cruces, NM
Place mentioned	Las Cruces, NM
Place mentioned	New Mexico, NM
Place mentioned	Southwest Post Card Co., Albuquerque, NM
Publisher	Curt Teich & Co., Chicago, IL
Notes	Linen texture; no white border; printed series G-5 in upper right. No postmark; unused card. Linen-era divided back with Genuine Curteich-Chicago "C.T. Art-Colortone" imprint, card no. 7A-H1166; distributed by Southwest Post Card Co., Box 685, Albuquerque, N.M.; light foxing spots on right half and a pencil dealer mark '#59 1-' at lower right.

Cite this card

Large letter 'Las Cruces', NM, circa 1937, postcard, c. 1937. PostalPast Collection. https://postalpast.com/postcard/large-letter-las-cruces-nm-circa-1937. Accessed November 2, 2026.