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Oleander in bloom, Florida, circa 1930

Subjects
Forests & TreesGardensLakes & Ponds
Card type
Lithograph
Date
c. 1930 (White Border)
Front of Oleander in bloom, Florida, circa 1930, c. 1930 lithograph postcard
Front
Back of Oleander in bloom, Florida, circa 1930, c. 1930 lithograph postcard
Back

About this postcard

A large oleander bush covered in pink blossoms dominates the right side of the view, with an orange-laden citrus tree and a fan palm at left, a grassy lawn in the foreground, and a lake with wooded, low hills beyond. The card presents Florida as a lush semi-tropical garden, pairing the ornamental oleander (Nerium oleander) with a bearing orange tree — both staples of the state's late-19th and early-20th-century tourist imagery. The printed number 104810 at the lower right is a negative/plate number of the type used by large view publishers of the photochrom era.

Postcard Details

Message · English, in pen

Had a great time getting here and are still going strong. We have seen Mr. & Mrs. Dwight Russell. No hat and shirt sleeves are in order here. Expect every thing is O.K. at home. Paul.

PublisherAsheville Post Card Co.
AN OLEANDER IN BLOOM IN FLORIDA.
PostmarkedLake Alfred, FL
Stamp
Addressed to
Mr. John L. Frye

Orange, CT

Postcard record

PostmarkedLake Alfred, FL
PublisherAsheville Post Card Co.
Series286. BEAUTIFUL FLORIDA SERIES
ConditionGood
Place addressedMr. John L. Frye, Orange, CT
Place depictedFlorida, FL, FL
PublisherAsheville Post Card Co., Asheville, NC
Stamp2c George Washington, red, issued 1902
Stamp2c George Washington, red, perforated on all sides
NotesWhite border; light staining and wear at the upper left corner; printer's plate number 104810 printed at lower right. Postmark: LAKE ALFRED FEB 13 11-AM FLA. (no year in cancel). Divided-back "POST CARD" with 2¢ Washington stamp; "MADE IN U.S.A." and Asheville Post Card Co. imprint, "AMERICAN ART" divider — c. 1930s–40s. Back heavily foxed/stained; message written sideways in ink.

Cite this card

Oleander in bloom, Florida, circa 1930, postcard, c. 1930. PostalPast Collection. https://postalpast.com/postcard/oleander-in-bloom-florida-circa-1930. Accessed November 2, 2026.