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Oleanders in bloom along a sidewalk, St. Petersburg, Florida, circa 1940

Subjects
GardensStreet Scenes
Card type
Linen
Date
c. 1930 (White Border)
Front of Oleanders in bloom along a sidewalk, St. Petersburg, Florida, circa 1940, E. C. Kropp Co., WI, USA, c. 1930 linen postcard
Front
Back of Oleanders in bloom along a sidewalk, St. Petersburg, Florida, circa 1940, E. C. Kropp Co., WI, USA, c. 1930 linen postcard
Back

About this postcard

A concrete walkway curves between masses of white oleander blossoms and palmettos on the left and a red-flowering shrub with palms overhead on the right, with a low building's red roof glimpsed through the foliage. The caption names the scene "Oleanders, St. Petersburg, Florida, 'The Sunshine City'" — a nickname the city adopted in the early 20th century while promoting itself as a winter health resort. Oleanders, though poisonous, were a staple of Florida ornamental plantings and street landscaping in this era.

Postcard Details

Message · English, in pen

4/1/32 Palm Sunday Dear Miss Mille It has a beautiful day here & I trust it is as pleasant where you are. Impossible to describe our gorgeous and colorful bloom. One must see for themselves to realize how unable to put in words Nature's response to our of Calif climate Wish you were on this porch with me, gazing

PublisherE. C. Kropp Co.
OLEANDERS, ST. PETERSBURG, FLORIDA. "THE SUNSHINE CITY" --- POST CARD PLACE ONE CENT STAMP HERE FIVE CENTS TO ANYWHERE IN U.S. VIA AIRMAIL MADE IN U.S.A. BY E. C. KROPP CO., MILWAUKEE The colors of oleander blossoms vary in shade. Colors on each bush however, are consistent. That is, if one flower on a bush is of a rose tint, all are of the same tint, while the bush next to it may have all white flowers or all deep rose colored blossoms.
Stamp
Addressed to

No address detected

Postcard record

PublisherE. C. Kropp Co.
ConditionVery good
PublisherE. C. Kropp Co., Milwaukee, WI
Stamp5c U.S. Air Mail, blue
NotesWhite border; fine crosshatch linen texture; no publisher imprint visible on front. No postmark. Handwritten message dated 4/14/35 (Palm Sunday). Divided back; white border; linen texture; E.C. Kropp imprint.

Cite this card

Oleanders in bloom along a sidewalk, St. Petersburg, Florida, circa 1940, postcard, c. 1930. PostalPast Collection. https://postalpast.com/postcard/oleanders-in-bloom-along-a-sidewalk-st-petersburg-florida-ci. Accessed October 25, 2026.