PostalPast
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Orange tree in fruit and blossom, California, circa 1940

Subjects
Agriculture & FarmsForests & Trees
Card type
Linen
Date
c. 1930 (White Border)
Front of Orange tree in fruit and blossom, California, circa 1940, c. 1930 linen postcard
Front
Back of Orange tree in fruit and blossom, California, circa 1940, c. 1930 linen postcard
Back

About this postcard

A close view of a California citrus tree laden with ripe golden oranges while clusters of white, waxy blossoms open on the same branches. The card's own caption calls attention to this "unusual feature" — bearing fruit and blooms simultaneously — a familiar trait of navel and Valencia orange groves, where the crop ripens while the next season's flowers appear. Such Kodachrome-derived views celebrated California's citrus industry, a mainstay of the state's agriculture and its promotional imagery in the mid-twentieth century.

Postcard Details

Message

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PublisherLongshaw Card Co.
854 CALIFORNIA'S GOLDEN ORANGES AND WAXLIKE BLOSSOMS UNUSUAL FEATURE OF THIS TREE. BEARS FRUIT AND BLOOMS AT SAME TIME FROM KODACHROME BY JUSMET --- Oranges are 58% of California's total fruit crop. Between 35 and 40 million boxes are produced in this state every year. The Naval orange (seedless) is a native of California and is highly prized for its fine flavor. POST CARD PLACE ONE CENT STAMP HERE MANUFACTURED BY LONGSHAW CARD CO., LOS ANGELES, CALIF.
Addressed to

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Postcard record

PublisherLongshaw Card Co.
Series854
ConditionVery good
Place depictedCalifornia, CA
PublisherLongshaw Card Co., Los Angeles, CA
NotesLinen-textured stock with a wide orange border; number 854 printed at upper left and photographer credit "From Kodachrome by Jusmet" running vertically at right. No postmark; unused divided-back card. Linen-textured stock with printed orange-crop blurb and Longshaw Card Co. imprint; light edge wear and slight toning.

Cite this card

Orange tree in fruit and blossom, California, circa 1940, postcard, c. 1930. PostalPast Collection. https://postalpast.com/postcard/orange-tree-in-fruit-and-blossom-california-circa-1940. Accessed October 24, 2026.