Palmetto Row was a shaded drive lined with tall cabbage palmettos and other palms, with a low stone wall and hedge on the left and a sandy path curving into the distance. In the early 20th century Daytona's mild winter climate and subtropical vegetation drew Northern visitors, and palm-lined routes like this were promoted as scenic drives. A view card sent north to Brooklyn in March 1918 fit that winter-resort tourist trade.
Postcard Details
Message · English, in pen
Hello Mabel
We are having a fine time
The weather is fine
Hope you are well
Mabel
White border; visible halftone dot screen; light corner and edge wear with a small stain at upper left.
Postmark: DAYTONA FLA. MAR 6 9-PM 1918. Divided-back white-border era card with 2-cent Washington stamp; message written sideways in ink; light edge/corner wear and slight toning.
Cite this card
Palmetto Row palm-lined drive, Daytona, FL, 1918, postcard, c. 1918. PostalPast Collection. https://postalpast.com/postcard/palmetto-row-palm-lined-drive-daytona-fl-1918. Accessed November 2, 2026.
