A tall tower of rough-laid fieldstone, capped with a rounded finial and set on a broad stone base, stands among trees behind a grassy verge. The card names it the Ross Monument at Custer, South Dakota, and states that it commemorates the discovery of gold in the Black Hills. That discovery is traditionally credited to Horatio N. Ross, a member of George Armstrong Custer's 1874 Black Hills expedition, who found gold along French Creek β the find that helped trigger the Black Hills gold rush of the following years.
White border; visible linen/canvas texture; job number "97440 N" printed vertically along the right edge.
No postmark. Divided back; linen texture; white border. Printed seller imprint L.B. Hollister, Lead, So. Dak.; C.T. American Art.
Cite this card
Ross Monument, Custer, South Dakota, circa 1940, postcard, c. 1930. PostalPast Collection. https://postalpast.com/postcard/ross-monument-custer-south-dakota-circa-1940. Accessed October 25, 2026.