A paved highway bends through a tight S-curve in the South Dakota Badlands, a white guard rail along the outside edge and eroded buttes and gullies rising around it. The rock bands are tinted pink, yellow, and green. The printed caption calls it an "S" Curve on Highway through the Bad Lands.
The Badlands' layered clay and ash formations were carved by erosion and drew motor tourists in the 1920s and 1930s. The area became a national monument in 1939, preserving the striped rock and rugged scenery the card shows.
Linen-textured stock with a white border; series number "4A-H1869" printed at lower right (1934); publisher imprint "GENUINE CURTEICH-CHICAGO 'C.T. ART-COLORTONE' POST CARD (REG. U.S. PAT. OFF.)"; distributed by Black Hills Post Card Co., Deadwood, S. D. No postmark or handwriting. Undivided back with printed 'POST CARD' heading and one-cent stamp box; linen-texture C.T. Art-Colortone stock, white border on front. Light age toning, otherwise clean.
Cite this card
S curve on highway through Badlands, South Dakota, 1934, postcard, c. 1934. PostalPast Collection. https://postalpast.com/postcard/s-curve-on-highway-through-badlands-south-dakota-1934. Accessed November 2, 2026.