PostalPast
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Times Square at night, New York City, circa 1940

Subjects
Street ScenesTheaters & Opera HousesTown & City Views
Card type
Linen
Date
c. 1930 (White Border)
Front of Times Square at night, New York City, circa 1940, c. 1930 linen postcard
Front
Back of Times Square at night, New York City, circa 1940, c. 1930 linen postcard
Back

About this postcard

A night view looking south down Broadway through Times Square, with the illuminated signs of the Hotel Astor, the Claridge, the Roxy and the Capitol theatre glowing among darkened office buildings; the caption names it simply "Times Square at Night, New York City." By the late 1930s the square's Great White Way was at its neon peak, and the Hotel Astor (demolished in 1967) and the Roxy (closed 1960) were among its best-known landmarks. The scene shows the era's mix of trolley-less asphalt, taxis, buses and dense pedestrian crowds beneath stacked billboards.

Postcard Details

Message

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PublisherAcacia Card Company
Times Square at Night, New York City --- TIMES SQUARE Times Square, known throughout the world as "The Great White Way" is the magnet and high spot of New York. Here millions of people seek entertainment in the many theatres, night clubs, restaurants, etc. ACACIA CARD COMPANY, 258 BROADWAY, NEW YORK 7, N.Y. POST CARD PLACE ONE CENT STAMP HERE
Addressed to

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Postcard record

PublisherAcacia Card Company
SeriesK 1462
ConditionVery good
NotesLinen-textured stock with a white border; plate number "42" at upper right and card number "K 1462" at lower right. No postmark. Divided back; linen texture; white border; unused; pencil code at top right; light age toning.

Cite this card

Times Square at night, New York City, circa 1940, postcard, c. 1930. PostalPast Collection. https://postalpast.com/postcard/times-square-at-night-new-york-city-circa-1940. Accessed October 25, 2026.