Trans-Lux opaque projection equipment reply card, circa 1930

Subjects: Advertising Cameras & Photography
Card type: Government postal card
Date: c. 1873 (Pioneer Era)

Back of Trans-Lux opaque projection equipment reply card, circa 1930, Trans-Lux Daylight Picture Screen, Inc., NY, USA, c. 1873 postal card postcard — Back

About this postcard

The card is a printed business reply form, not a picture view: a questionnaire from the Trans-Lux company asking a prospective customer to check off interest in opaque projection, a sales demonstration, stereopticon (lantern slide) projection, and motion picture projection using the Trans-Lux Screen, with blanks for date, name, place, town, state and the customer's electric current (volts, direct or alternating, cycles). Trans-Lux was an American firm founded in 1920 that became known for daylight-viewing projection screens and later for electronic ticker displays; cards like this were mailed back to request literature or a representative's visit. The heading notes that the card is already stamped, so it could be returned without a postage stamp.

Postcard Details

Message

No message detected

PublisherTrans-Lux

This is a STAMPED Postcard Please note by checking, sign and return 1. I am interested in Opaque Projection, the Trans-Lux way, as presented in the enclosed circular. ☐ Yes. ☐ No. 2. I would like a demonstration of this equipment by your representative with the understanding that I am not placed under any obligation to buy. ☐ Yes. ☐ No. 3. I am interested in Stereopticon (lantern slide) projection with the Trans-Lux Screen. ☐ Yes. ☐ No. 4. I am interested in motion picture projection (type of projector ........................................ ........................................) with the Trans-Lux Screen. ☐ Yes. ☐ No. Date ............................................................ Name ............................................................ Our electric current is: ........................................ Volts ........................................ Direct } current ........................................ Alternating ........................................ Cycles Place ............................................................ Town ............................................................ State ............................................................ --- THIS SIDE OF CARD IS FOR ADDRESS U.S. POSTAL CARD ONE CENT JEFFERSON

Addressed to

Trans-Lux Daylight Picture Screen, Inc.

36 West 44th Street, New York, NY

Postcard record

Publisher	Trans-Lux
Condition	Good
Place addressed	Trans-Lux Daylight Picture Screen, Inc., 36 West 44th Street, New York, NY
Stamp	1c Thomas Jefferson, green
Notes	Printed form on cream stock; no picture. Diagonal crease at right edge, light soiling and toning; unused, no handwriting. No postmark. Undivided government-issue postal card with green 1¢ Jefferson indicium and boxed "THIS SIDE OF CARD IS FOR ADDRESS" — c. 1910s–1920s. Pencil dealer notation "8x29/2" at top left; light diagonal creasing and a small stain near center.

Cite this card

Trans-Lux opaque projection equipment reply card, circa 1930, postcard, c. 1873. PostalPast Collection. https://postalpast.com/postcard/trans-lux-opaque-projection-equipment-reply-card-circa-1930. Accessed October 24, 2026.