Trans-Lux projection reply card, New York, NY, circa 1920

Subjects: Advertising Cameras & Photography
Card type: Government postal card
Date: c. 1920 (White Border)

Back of Trans-Lux projection reply card, New York, NY, circa 1920, Trans-Lux Daylight Picture Screen, Inc., NY, USA, c. 1920 postal card postcard — Back

About this postcard

A sales reply form from Trans-Lux Daylight Picture Screen, Inc., asking a prospective customer to check interest in opaque projection, a sales demonstration, stereopticon projection, and motion picture projection on the Trans-Lux Screen. The blanks for name, town, state, date, and electric current gather what a salesman would need to arrange a demonstration. Opaque projection used reflected light from solid objects, while stereopticon projection used glass lantern slides. Trans-Lux was founded in New York in 1920 and became known for daylight-viewing projection screens and later for electronic ticker displays. The form reflects an era when projection equipment was sold through mailed inquiries and in-person demonstrations for schools, theaters, and businesses.

Postcard Details

Message

No message detected

PublisherTrans-Lux

This is a STAMPED Postcard Please note by checking, sign and return 1. I am interested in Opaque Projection, the Trans-Lux way, as presented in the enclosed circular. ☐ Yes. ☐ No. 2. I would like a demonstration of this equipment by your representative with the understanding that I am not placed under any obligation to buy. ☐ Yes. ☐ No. 3. I am interested in Stereopticon (lantern slide) projection with the Trans-Lux Screen. ☐ Yes. ☐ No. 4. I am interested in motion picture projection (type of projector ........................................ ........................................) with the Trans-Lux Screen. ☐ Yes. ☐ No. Date ............................................................ Name ............................................................ Our electric current is: ........................................ Volts ........................................ Direct } current ........................................ Alternating ........................................ Cycles Place ............................................................ Town ............................................................ State ............................................................ --- THIS SIDE OF CARD IS FOR ADDRESS U.S. POSTAL CARD ONE CENT JEFFERSON

Addressed to

Trans-Lux Daylight Picture Screen, Inc.

36 West 44th Street New York, NY

FromTrans-Lux Daylight Picture Screen, Inc., 36 West 44th Street, New York, NY

Postcard record

Publisher	Trans-Lux
Condition	Good
Place addressed	Trans-Lux Daylight Picture Screen, Inc., 36 West 44th Street, New York, NY
Place sent from	Trans-Lux Daylight Picture Screen, Inc., 36 West 44th Street, New York, NY
Stamp	1c Thomas Jefferson, green, perforated on all sides
Notes	Printed Trans-Lux Daylight Picture Screen, Inc. questionnaire form on cream stock with check boxes and fill-in fields; no picture. Diagonal crease at right edge, light soiling and toning; unused, no handwriting. No postmark. Undivided U.S. Postal Card with green ONE CENT JEFFERSON indicium and boxed "THIS SIDE OF CARD IS FOR ADDRESS"; Trans-Lux return address 36 West 44th Street, New York, N.Y. — c. 1910s–1920s. Pencil dealer notation "0x2½ / 2" at top left, likely dealer's size or stock code; light diagonal creasing and a small stain near center.

Cite this card

Trans-Lux projection reply card, New York, NY, circa 1920, postcard, c. 1920. PostalPast Collection. https://postalpast.com/postcard/trans-lux-projection-reply-card-new-york-ny-circa-1920. Accessed November 2, 2026.