Night view down Virginia Street beneath the illuminated Reno Arch, whose neon letters read "RENO" and "THE BIGGEST LITTLE CITY IN THE WORLD." Cars line the street, and neon signs for hotels, a drug store, and a smoke shop glow along the sidewalks. The arch was Reno's downtown landmark in the 1930s and 1940s, when the city's quick-divorce trade and casino strip drew visitors.
Linen-textured stock with a thin white border; slight corner and edge wear.
Unused card: no postmark, no handwriting, no address. Linen-textured Kropp "Natural Color" back with E C / K Co stamp box; publisher imprint Sierra News Co., Reno, Nevada (printed by E.C. Kropp Co., Milwaukee). Clean, light edge wear.
Cite this card
Virginia Street at night, Reno, NV, circa 1940, postcard, c. 1940. PostalPast Collection. https://postalpast.com/postcard/virginia-street-at-night-reno-nv-circa-1940. Accessed November 2, 2026.
