West End Shoe Factory, Lynchburg, Virginia, circa 1910
- Card type
- Lithograph
About this postcard
A four-story red-brick shoe factory with a central tower topped by two water tanks and a tall brick smokestack, set behind a lawn with young trees, a small fountain, and a curving drive where a horse-drawn wagon stands. The printed caption gives the plant's daily capacity as 4,000 pairs of men's fine shoes, and a shoe trademark on the front carries the line "If you see this on a shoe it's right." The same card holds a second view of the Virginia State Capitol in Richmond, marked "OVER" at the lower corner, a pairing that mixed a manufacturer's local pride with a state landmark. Shoe making was one of the industries Southern towns courted in the early 1900s, and firms used picture cards to advertise both their plants and their branded goods.
Postcard Details
No address detected
Postcard record
| Condition | Good |
|---|---|
| Place depicted | Lynchburg, VA |
| Place mentioned | Virginia State Capitol, Richmond, VA |
| Notes | White border with a thin blue rule around the picture; printed advertising text and trademark on the front; light edge wear and a small stain at the lower edge. No postmark, address, or handwritten message on this scan — it shows a picture side with printed caption "RICHMOND VA. STATE CAPITOL" and "OVER" at lower left, together with advertising for Long Wear Shoes: "OUR WEST END FACTORY, LYNCHBURG, VA. DAILY CAPACITY, 4,000 PAIRS MEN'S FINE SHOES," the slogan "IF YOU SEE THIS ON A SHOE IT'S RIGHT." and "LONG WEAR SHOES COMFORTABLE," a vertical advertising slogan along the right edge, and the brand's bell trademark logo. White border; textured color-printed stock. |
Cite this card
West End Shoe Factory, Lynchburg, Virginia, circa 1910, postcard, c. 1915. PostalPast Collection. https://postalpast.com/postcard/west-end-shoe-factory-lynchburg-virginia-circa-1910. Accessed November 13, 2026.